#98 – Ditch Your Resolutions: Building Lasting Habits with Caitlin from Moonwalk

Episode Overview

In this episode, we explore Moonwalk with Caitlin Cook, diving into how this innovative platform is revolutionizing fitness accountability through financial incentives and community support.

Podcast also available on: Spotify, Apple, Drip.Haus, YouTube

Episode Highlights

Platform Overview & Mechanics

• Step-based competitions with financial incentives.

• Users stake funds (USDC, SOL, BONK) to join competitions.

• Prize pools are created from missed step goals.

• Moonwalk boasts tens of thousands of signups with ~5,500 active users.

• Compatible with Apple Health, Google Fit, Fitbit.

Psychology & Design

• Combines financial, social, and health incentives.

• Crypto vs. non-crypto users have different motivations.

• Loss aversion drives behavior change.

• Community accountability supports sustainable habit formation.

Impact & Benefits

• The average American walks only 3-4K steps/day.

• Research shows 7K steps/day reduces mortality risk by 50-70%.

• Moonwalk users typically double their daily step counts.

• Success stories of life-changing transformations.

• Overcoming depression with daily walks.

• Maurice from Lulo: Quit smoking, improved diet, and better health.

• Thomas’s journey: Getting his family involved and thriving with the additional movement.

Future Development

• iOS app launching soon, followed by Android.

• Enhanced social features in the pipeline.

• Moving toward mainstream adoption.

• A credit system for gifting entries.

Notable Quotes

• “Put your money where your health is” – Caitlin Cook

• “Healthy habits beget healthy habits” – Core Moonwalk philosophy

Guest Info

Caitlin Cook

• Twitter: @deadcaitbounce

• Platform: @moonwalkfitness

Resources

• Website: Moonwalk.fit

• Join the community on Telegram.

• Twitter: @moonwalkfitness

Key Takeaway

Moonwalk succeeds by making health goals achievable through financial incentives and community support, creating sustainable habits rather than unsustainable resolutions.

My REF LINK

Disclaimer: Not financial advice. Always DYOR (Do Your Own Research)